Link building

SearchCap: Google’s EU Offer, SEO Mistakes & YouTube Ads

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Image Description: An image related to search news with a header.


Highlights from Today’s Search News:

Below is a summary of recent developments in the search industry, as reported by various sources.

Updates from Search Engine Land:

  • Google’s Antitrust Remedy Proposal:
    Google is proposing a new version of ‘rival links’ to address the shopping search antitrust issue. This submission resembles an earlier proposal that was not successful. (Reported on Sep 18, 2017 by Greg Sterling)

  • Webinar Engagement Tips:
    Are you attracting enough participants to your webinars? Webinars are a crucial tool for marketers to generate leads. As they become integral to demand generation strategies, mastering the art of building a webinar audience is essential. (Reported on Sep 18, 2017 by Digital Marketing Depot)

  • Discover a YouTube Ads Perk:
    Have you discovered YouTube Director Onsite? This service from Google provides an affordable way for businesses to start video advertising. (Reported on Sep 18, 2017 by Todd Saunders)

  • Common SEO Mistakes in Blogs:
    Is your quality content not ranking well? Learn about common SEO errors that bloggers and content marketers often overlook. (Reported on Sep 18, 2017 by Kristopher Jones)

  • Samuel Johnson Google Doodle:
    The Google Doodle honors Samuel Johnson, the author behind ‘The Dictionary of the English Language,’ which took nine years to compile before its 1755 publication. (Reported on Sep 18, 2017 by Amy Gesenhues)

Recent Headlines from MarTech:

  • Competitive analysis: Enhancing your auction insights
  • Evolving beyond marketing automation in B2B marketing
  • Insights from the 2017 Email Marketing Industry Report
  • Understanding C-suite loyalty preferences
  • The impact of the on-demand economy on consumer impatience
  • Staples’ strategic shift beyond office supplies
  • Enhancements in personalization and performance by Thunder
  • Legal actions by Gab.ai against Google
  • Facebook’s change in targeting options due to unethical ad selections
  • Caution against over-reliance on a single shopping platform like Amazon

Other Search News Updates:

  • Industry Developments:
    Baidu appoints Herman Yu as Chief Financial Officer

  • Local & Maps News:
    Integration of Waze and Spotify on iOS platforms
    Understanding Bing Business Bots for small businesses

  • Link Building News:
    Google Penguin adjustments since real-time launch
    Lack of plans for a new Google Penguin update
    Data on the most disavowed domains and URLs

  • SEO News:
    Algorithm update noted on September 16th
    Adapting SEO workflows for mobile-first indexing
    SERP research insights on Google’s Answer Box Algorithm
    Search algorithm monitoring accuracy
    Google’s clarification on search ranking signals
    Tips for optimizing eCommerce sites for search engines
    Limited actionability of most Google algorithm changes

  • SEM / Paid Search News:
    Correctly measuring PPC non-brand conversions
    Best practices in PPC management
    Transition strategies for PPC account managers

  • Search Marketing Insights:
    The limitations of algorithms in preventing unethical ad targeting
    Evaluating the pay-for-traffic advertising model

This version has been edited to provide the same information in a clear, concise manner without URLs.

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